Full- service brand- and distribution partner
At SRGI each product and each partner receives a custom approach. Our aim is to make sure that our organisation provides a simple one-stop solution to our partner’s challenges, through unmatched value added services. This includes specific requirements for logistics, quality, legislation, legal councel, trade marketing, brand management, packaging, customer service, e-commerce and many others. From stock to store, from deposit to display. SRGI contributes every step of the way.
Our purchasing department procures prime brands and products from 100+ supply partners globally. Benchmarking against the market and adopting the latest trends and innovations in products and packaging keep us at the pace of modern-day organisation. Making data- and insights-driven commercial decisions herein is key. From branded products to private label, from established A-brands to upcoming innovative products in their growth phase.
Because of our centralised infrastructure and service model, we count Europe’s largest retailers as our valued customers. In 14 languages, dedicated account managers and FMCG branch specialists also focus on specific international territories and channels.
This commitment earns us our long-standing relationship with the world’s leaders in FMCG. Our sales branch specialists define route-to-market strategy with our partners. We identify white spots and untapped markets and bring our products there.
Logistics & warehousing
World class distribution centers with international reach are strategically located along the economic core of Europe. Between the ports of Rotterdam and Antwerp we find our headquarters in Oud Gastel, the Netherlands.
Centers are equipped with a tailored ERP system with real time track & trace capabilities, climate control and our own fleet of vehicles to optimize efficiency. Warehouses across 7 locations in Europe provide us strategic advantages to operate according to local market standards and legislation.
- We hold 40.000 pallet spaces
- Our main warehouse is 36.000m2
- Both manual and mechanical processes: An agile approach
- Food safety and operational excellence certifications
Marketing & E-commerce
Partnering with the world’s greatest brands comes with responsibility. We work with an integrated Marketing team as a one-stop contact to build brands with our partners. As part of the long-term relationship commitment this team fulfills an important role in B2B and B2C marketing activations, in-store as well as online, market research, media, PR, advertising & events, trade fairs & exhibitions, and in-house e-commerce.
Marketing acts as a service to enhance conversion and brand awareness, but also keeps consumer and industry trends top of mind, allowing for more input when it comes to strategic decisions.
Quality & Customer Service
Our in-house quality and customer service team makes sure that we adhere to industry standards and ensures our products are sourced ethically and sustainably. In line with the stringent standards of our partners when it comes to health and safety, we perform lab testing and ensure our products adhere to local legislation.
- Multilingual customer service team to attend to consumer enquiries directly
- In-house translation and labeling experts, with knowledge of local legislation
- Product lab testing using SGS
- Quality policies based on FSCC 22000, audited by Normec
- Amfori membership: We trade with purpose